According to Exhibitor magazine, the average investment cost for an inline display can range from $300 to $800 per linear foot. For a quality portable/modular or hybrid style display property, that would be $3000 to $8000 per 10' section. Actual cost can vary depending on the materials and processes used, size of the graphic, and the use of shelving, counters or audio-visual. Exhibit rentals are approximately 35% of the hardware purchase cost, plus additional costs for the graphic production.
The industry average for a larger display property is $100-$150 per square foot. For example, a 20'x20' display would cost between $40,000 (400 sf x $100) and $60,000 (400 sf x $150). Renting this same exhibit would be about 35% of the hardware purchase cost.